Gunnar Sloan

That depth of experience has taught me what most marketing leaders never get to see: how strategies evolve as companies scale, which programs sustain impact over years versus quarters, and how to align marketing with the business through growth stages, market shifts, and organizational change. I've built functions from scratch, transformed them as markets evolved, and led through periods of rapid expansion and strategic repositioning. This perspective shapes how I approach every decision, focused on what drives lasting results, not just short-term wins.

My track record includes both strategic wins and tactical execution. I've led US market expansion that landed a $700K+ enterprise customer, repositioned product offerings to quadruple average deal sizes, built partner programs across EMEA and Asia, and launched a customer success function maintaining 97%+ retention. I've also created the programs sales teams actually use, including ABM strategies that close six-figure deals, competitive positioning materials, segmentation frameworks that accelerate deal velocity, and digital campaigns consistently hitting 10%+ CTRs and 5%+ conversions.

I work at every level of marketing, from writing go-to-market strategy and designing positioning frameworks to building enablement libraries, restructuring sales organizations, and coaching teams through complex enterprise deals. I approach marketing as a revenue function, focused on understanding what the business needs and driving measurable outcomes.

Northern Parklife, Inc., Boston, MA

Vice President, US Operations

April 2011 to May 2025

Drove US market expansion for enterprise software company, building acquisition programs and driving North American revenue growth.

  • Defined product positioning, messaging strategy, and US go-to-market approach that enabled market expansion and accelerated revenue growth.
  • Established account-based marketing function targeting enterprise accounts, developing stakeholder mapping methodology and personalized engagement strategies that expanded customer footprint.
  • Built end-to-end sales enablement program including competitive intelligence, pitch frameworks, case studies, and sales tools used across product, sales, and customer success organizations.
Key achievements
  • Secured company's largest enterprise customer ($700K+ ARR) through strategic relationship development and executive-level engagement.
  • Scaled demand generation across three market segments (Manufacturing, Healthcare, and Law/Legal) through targeted multi-channel campaigns, tripling customer base and pipeline contribution.
  • Increased focus on customer success and retention programs that maintained enterprise churn below 3% while driving expansion revenue and long-term customer value.
Northern Parklife AB, Stockholm, Sweden

Vice President, Marketing

January 2005 to May 2025

Directed global marketing strategy and execution for enterprise data management company, building competitive positioning and driving worldwide market expansion.

  • Established competitive positioning and messaging architecture that differentiated solutions in enterprise markets, creating frameworks adopted across global marketing and sales organizations.
  • Redefined customer journey and segmentation strategy as the software and customer base evolved, enabling targeted engagement and pipeline acceleration.
  • Led market intelligence and segmentation initiatives, developing persona-based marketing approach that drove higher conversion and deal velocity.
  • Directed product launches and integrated marketing campaigns globally, coordinating cross-functional execution and go-to-market readiness.
  • Built sales enablement infrastructure including content library, competitive battle cards, and customer-facing assets that standardized messaging and improved win rates.
  • Defined and enforced global brand standards across all channels and touchpoints, ensuring consistent market presence and brand recognition.
  • Managed corporate communications and media relations strategy, securing coverage in key industry publications and establishing thought leadership.
  • Oversaw event strategy and execution for major industry events, maximizing brand visibility and lead generation.
Key achievements
  • Served as Interim CEO (August 2009 to March 2011) during organizational transformation, spearheading merger integration, restructuring EMEA sales organization, expanding regional footprint, building leadership teams in new markets, and driving strategic repositioning that increased market share and strengthened competitive position.
  • Transformed go-to-market approach through strategic repositioning and refined targeting, quadrupling average deal size and improving sales efficiency.
  • Managed and evolved channel partner marketing programs across EMEA and Asia, building co-marketing relationships that expanded market reach and customer acquisition.
  • Delivered consistent digital marketing performance with click-through rates exceeding 10% and conversion rates above 5%, driving qualified pipeline growth.
Northern Parklife AB, Stockholm, Sweden

Product Marketing Manager / Corporate Graphics Manager

November 1999 to January 2005

Established global brand identity and product marketing foundation, developing visual design systems and go-to-market materials across the product portfolio.

  • Promoted from Marketing Assistant.
  • Established global brand identity and visual design systems across all aspects of the company, including product portfolio, marketing materials, and corporate communications.
  • Led interface design and redesign initiatives for multiple enterprise solutions, improving user experience and product differentiation.
  • Developed go-to-market materials including product collateral, presentations, and digital properties to support sales and marketing efforts.
  • Bachelor of Social Science in Marketing, Major: Business Administration, Linnaeus University, Sweden
  • Graphic Design (Exchange Student), University of Sunderland, UK